Miann’s highly detailed, systematic and strategic approach to 360° comms ensures every point of engagement is considered, optimised and analysed from start to well after finish.

Her highly integrated approach ensures impact and enhances cross-channel performance while reinforcing a consistent brand position. She tailors her broad experience to each client and project to deliver sharp strategy, innovative communications and a memorable result.

A strong leader, Miann effortlessly blends in-house with agency to deliver campaigns and projects, so you can expect a flexible (albeit freakishly organised) extension of your existing team.

Miann has first hand experience growing a marketing department through a private equity capital raise. This equipped her with extensive experience in operational scaling and the development of cross-functional team management processes. Working alongside the non-executive board, Miann's strong commercial sensibility and innovative marketing strategies contributed to significant increases in headcount and international store locations.

With a Transformative Leadership style, Miann leads with her heart and nurtures direct reports with fierce compassion. She has a proven track record for building high performing teams and naturally inspires collaboration and joy in the workplace.

With a diverse background spanning start-ups, SMEs, and enterprise-level brands Miann shines in project management - particularly go-to-market strategies - effortlessly leading cross-functional agencies and teams.

Miann plans and executes project roll-out with a meticulous level of detail, documenting roles and responsibilities into a critical path to drive certainty and efficiency throughout a project lifecycle. Her approach prioritises clear goals, objectives and outcomes ensuring alignment and accountability across all initiatives.

Miann also places an emphasis on the importance of risk assessment and mitigation, conducting proactive identification and potential resolution of issues long before they arise.

Miann’s true performance marketing expertise stems from an obsession with consumer psychology and talent for crafting impactful educational organic & paid comms strategies that influence consumer behaviour which she drives from in-house.

With experience managing multi-million dollar agency budgets across SEO, AdWords, Meta, TikTok, YouTube and Pinterest, Miann effortlessly blends agencies with in-house to deliver digital campaigns and projects.

Miann revels in the challenge of entering new markets and navigating consumer psychographic market differentiators. Her ability to conduct rapid deep dives on a range of complex internal and external topics enables her to develop informed points of view and drive decision-making while mitigating risk.

Her diverse experiences bridging brands across Australia and the USA equip her with a keen understanding of the challenges and opportunities facing consumer brands entering new markets at macro and micro levels. Miann's strengths lie in conducting thorough research on consumer behaviour and fostering feedback loops with international colleagues to develop, test and launche Go-To-Market strategies.

An exceptional visual and written communicator lead by creativity, innovation and passion, Miann specialises in highly strategic creative direction. She has a true talent for crafting educational comms strategies to influence consumer behaviour for high-value products and services with long and complex customer decision sets.

Firmly dialled in to the cultural zeitgeist, Miann obsessively digests trend forecasts which informs future-casting strategies. Having observed the paradigm shift from brand to digital first hand, Miann champions how important the heart and soul of a brand is to driving brand loyalty and true brand longevity in the ever evolving digital landscape, particularly in today's over-saturated market where consumers crave impact and authenticity.

With career-long experience in top line multi-channel global brand management, Miann builds high-impact creative content strategy to inform everything from campaign and editorial production, brand development, sales collateral, product development, corporate sponsorships and copywriting all the way through to event production and management, influencer and media relations.

Miann consistently seeks out new customer data-insights to create hyper personalised campaigns to foster long-term brand advocacy. She is skilled in developing innovative customer acquisition strategies particularly capturing the hearts and minds of unexpected audiences.

Miann regularly spearheads the adoption of new data-driven marketing communication platforms that not only anticipate consumer needs but also maximise the use of available data to drive funnel efficiency.

She is adept at discerning the requisite data for crafting a comprehensive customer journey, particularly as we embrace the challenges posed by the looming cookieless future.

A highly organised and influential communicator with tremendous follow through, Miann excels at streamlining cross-department relations. Throughout her career, Miann has developed and implemented collaborative management tools to optimise department output for high-impact integrated campaigns.

Miann demonstrates exceptional instincts for solving complex problems and has an inherent commitment to optimising operational structures and driving efficiency no matter the platform, people, or project.